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A New Year,  A Better Asa

A New Year, A Better Asa

November 04, 2018

A New Year, A Better Asa

Nyema Igwe

Founder of Asa Afrique

Can you believe that we only have two more months left in 2018?! I swear it was just November 2017 and I was  launching Asa Afrique.  Now, Asa is officially one year old, and I could not be more excited.  First and foremost, I want to say THANK YOU to everyone who has supported thus far.  I don’t know how to express in words the gratitude that I feel.  It has been a challenging and humbling experience, but I cannot see myself doing anything else. 

 With that being said, it is time to refocus on the vision I had for Asa Afrique from the beginning, and that is to embody “Culture. Design. Lifestyle”.  For me, culture means expressing creativity, ideas, and ways of life through fashion.  Our products are inspired by various African cultures, especially West African, as well as a mix of urban, pop, and contemporary cultures.  The products we carry have design elements that evoke emotion and admiration and the lifestyle we embody is one of sophistication.  When shopping with us, you can expect to feel sexy, sophisticated, chic, fun, and bold.


My goal is for you to feel and look better when rocking your Asa Afrique purchase and to become a part of our fashion community.  In 2019, I will continue to work only with African brands and sell products that are produced only in African countries.  It is part of our mission to celebrate fashion that comes from the continent of Africa, as well as tell the stories of the designers and brands that we work with.  Ladies, you can expect some new handmade leather bags,  unique clothing, and more! MEN, you’ve been asking about menswear and I want to let you know that 2019 is the year that I will make that happen for you all.  I take my time to research and select unique and well-made products to ensure satisfaction.  Trust and believe that we have some good stuff coming for you. 

Some other goodies to look forward to are fun and interesting blogs that relate to fashion, culture, design, and lifestyle, as well as stories and videos that capture some of Asa Afrique’s adventures that you can hopefully learn from.  I plan on continuing to do my best so that I can make Asa Afrique special for you all and bring all the ideas I have to life. 


To close out this post, I would like to announce our HOLIDAY SALE.  The holidays are RIGHT around the corner, and any one of our items will make a beautiful gift for someone special in your life.  Plus, we need to make room for what is to come in 2019! All bags and dresses are on sale starting TODAY.  Surprise someone this holiday season with one of our handmade bags and dresses or one of our limited edition Isabis watches.  The sale will run from November 5th to December 5th, so don’t dull and shop our website before the sale ends!

Xoxo-  Nyema

Shop Our Holiday Sale TODAY!! 

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