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Pop of Culture: A Curated Shopping Experience

Pop of Culture: A Curated Shopping Experience

April 09, 2019

Pop of Culture Pop-up Shop:

A Curated Shopping Experience Coming To a City Near You

Nyema Igwe

Founder of Asa Afrique 

I admit that this blog post is a few weeks late, but better late than never, right?  Nonetheless, I am SUPER excited to officially introduce the Pop of Culture Pop-up brand, which is a curated pop-up shop experience that travels to cities around the world.  I had the first Pop of Culture Pop-up shop in the summer of 2018 with two other local brands in Columbus, Ohio.  It was my first time planning a pop-up shop, so naturally I was nervous and worried that it would flop! But it turned out to be so much fun and there was a pleasant turnout.

I knew that I wanted to do it again, but I did not know when.  Fast forward to the end of January 2019, when I returned from going home to Nigeria, and the idea of Pop of Culture was back at the top of my interests.  But this time around, I had a fellow Naija babe--my friend Loveth--who wanted to be a part of the project.  Loveth is the founder of an up and coming luxury bag brand in Toronto called DeLovét and so we naturally connected as two ambitious female entrepreneurs who have big dreams.   

 

So starting in February, we started discussing about how we wanted to approach the whole matter.  We simply picked a few cities to start with, picked some tentative dates, and from there we starting piecing things together.  Ultimately, Pop of Culture is a traveling pop-up shop brand that travels to cities around the world curating unique shopping experiences in which small fashion and beauty brands can flourish and patrons can have a fun shopping experience.  We are dedicated to working with brands that embody various fashion cultures whether it be African, contemporary, pop, street, luxury, and more.  Through Pop of Culture, brands enjoy increased brand awareness, customer engagement, sales, and fruitful networking opportunities.

We are so excited to embark on this journey and we hope you'll rock with us as we grow Pop of Culture into something amazing!! Be sure to follow @popofculturepopup  on IG to stay updated on everything we do.  Pretty soon, we will be coming to a city near you.  Thank you! 

Until next time,

Nyema




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